Today’s brides have more options than ever when it comes to shopping for their wedding dress. Of course, the traditional bridal salon shopping experience is as popular as ever; however, thanks to the Internet, many brides are skipping the stores and heading right to their computers to find their dream wedding gowns.

Why are so many brides opting to shop online for the most important article of clothing they will ever wear? Here’s a look at some of the biggest benefits that women are enjoying when they shop for their wedding gown online.

More Options

When you shop at a bridal salon, you are limited to the amount of options that are available to you. Since the selection is only what is available in the store, you may be missing out on finding that one gown that really makes you swoon.

When you shop online, you literally have access to countless wedding gowns. You can see – and buy – dresses from virtually every designer, in every style you can imagine, in every price range, and in every corner of the world. For example, if you have always dreamed of having a wedding gown that was made in Paris, but going to Paris to try on and buy your dress isn’t an option, shopping online can make your dream a reality.

Less Pressure

Shopping in a wedding boutique can be stressful. The associates are there to help you, but they are also there to make money. As a result, they often look at brides like a paycheck instead a bride.

When a commission is on the line, sales associates may pressure you into trying on – and buying – dresses that aren’t your taste and that don’t fit in your budget. This pressure can really take the joy out of wedding dress shopping, making you loathe the experience and not love it.

Another reason why shopping online is less stressful is because you don’t have to contend with the opinions of your ‘entourage.’ Imagine trying on a dress in a store that you absolutely love, only to find that your mother and sister think it’s hideous – and they aren’t shy about sharing their opinion. Talk about stressful and not enjoyable!

One-of-a-Kind Finds

As a bride, you want to look completely unique on your wedding day. Buying a dress off the rack at a bridal salon that a million other brides could be wearing isn’t exactly what you want to do. Instead, you envision yourself wearing a vintage piece from the 1950s. When you shop online, you can find the one-of-a-kind gown of your dreams. And while yes, you could do the same thing by having a designer custom-design your gown, doing so isn’t cheap. Custom-made gowns have hefty price tags that may not fit into your budget.

You can Shop Around the Clock

Another wonderful thing about shopping online is that the Internet never closes. One those nights when you can’t get wedding dresses out of your mind and all you want to do is browse, all you have to do is turn on your computer and you’ll be able to scour through millions of dresses. – at the wee hours of the morning.

Budget-Friendly

Oftentimes, shopping online can be much friendlier on the budget. Boutiques often hike up the prices on their dresses so that they can make more money. When you’re shopping online, you’ll find price tags are more true to the actual price of the gown. Plus, you will have access to a much larger selection of gowns that fit in to your specific price range.